Lu Cordero Design & Direction

Who am I?

Yo, what's up? I'm Lu and I'm a UI Designer / Project Manager living in Philadelphia. I have over 8 years of experience in UI/UX design direction & leadership, with a strong focus on eCommerce. This simple website you're currently viewing is an interim visual experience serving as a temporary portfolio. I've been pretty active on Dribbble lately, so make sure to view my latest work there. I am currently available for full-time and contract work. Thanks for visiting!

What do I even do?

I enjoy UI/UX design and solving challenging problems. I love good type, interesting grid based layouts and my dog, Luna. I'm a big fan of sneakers and thrifting. I enjoy spending time with friends and family, and a nice glass of whiskey on a Friday evening. My tools of choice include Figma, Adobe Creative Cloud, Accelo, Notion and Trello.

Some of the Clients I've Had the Pleasure of Working With

.01

Rock Bottom Golf

Role: UI/UX Lead

Agency: ITS

I worked with Rock Bottom Golf during the height of the post-pandemic golf boom in order to redesign and refactor the code for their dated BigCommerce store theme. Making the migration from Yahoo Stores over to the BigCommerce eCommerce platform in 2015, the RBG team was in need of a revised and optimized eCommerce theme in order to provide the best experience for novice and advanced golfers alike.

.02

Metro

Role: UI/UX Lead

Agency: ITS

Metro is a gloabl leading brand known for its high-quality, commercial-grade storage solutions for foodservice, healthcare, and industrial settings. I worked as the UI/UX design lead to help refine Metro's eCommerce presence on the BigCommerce platform and help optimize their quoting process.

.03

ChapStick

Role: UI/UX Lead

Agency: ITS

One of the most recognizable lip balm brands in the world. I worked with a small team to help breathe new air into the ChapStick brand with a redesigned eCommerce experience and theme build. Initially built on the BigCommerce eCommerce platform, they've since made the switch to Shopify, but retained a lot of the design elements and direction from the initial site build.

.04

E-Alternative Solutions

Role: UI/UX Lead

Agency: ITS

E-Alternative Solutions (EAS) specializes in innovative, high-quality vaping and alternative wellness products. I had the plesure of serving as the design and direction lead for three of their well established brands, Forth CBD, Leap Vapor & Grab Mojo.

.05

Other Clients / Brands

Mellanox

GE Dowty

Nicorette

Emergen-C

1989